April 19, 2025
As real estate professionals, we spend a ton of time online—whether that’s researching new listings, searching for continuing education courses, or exploring tools to help clients. Unfortunately, scammers are also online, hoping to take advantage of busy brokers through fake websites and digital traps.
From fraudulent licensing schools to bogus transaction management platforms, knowing how to spot a scam isn’t just good practice—it’s essential risk management. Here’s how you can keep yourself (and your business) safe while navigating the web.
Start with the basics: Real websites should have “https://” in their address bar, not just “http://”. This means your data is encrypted. Look for the padlock icon, which signals the site is secure. No padlock? It’s a red flag—especially if you’re about to enter sensitive information or payment details.
Does the website look like it was built in 1999? Are there spelling mistakes, broken links, or fuzzy logos? Legitimate businesses—especially those serving licensed professionals—invest in both professionalism and usability. If it feels sloppy, think twice before engaging.
Any reputable real estate tool, MLS provider, or education vendor should have a clear phone number, business address, and support email posted. Test them out! Give the number a call. Send an email. If you only find a generic web form or a mystery address (“123 Main Street, Seattle, WA 99999”), be very cautious.
If you’re signing up for continuing education or brokerage tools, check that the provider is actually approved by your state’s real estate commission or licensing authority. Most state websites offer lists of approved schools and vendors. Don’t just rely on a badge posted somewhere on the homepage—check the source.
Seattle brokers know the value of social proof. Before registering for a new technology service, CE course, or lead-gen tool, do a quick search:
Fraudulent sites target busy brokers with offers like “Get your license for $20!” or “Lifetime access to all MLS data, no monthly fee!” Remember: if something sounds way cheaper (or easier) than the industry standard, it’s almost certainly a scam.
Never wire money, send gift cards, or use cryptocurrency to pay for licensing, tools, or advertising. Stick to credit cards or trusted payment links (like PayPal) that offer fraud protection. Always check that the payment page is secure—look for “https://” and a padlock.
We Seattleites are friendly, but we’re also smart! If anything feels off—maybe the sales pitch is way too aggressive, or the details just don’t add up—step back. Cross-check with colleagues, ask your managing broker, or look up the company on your state regulator’s site.
Staying vigilant is part of the job. As real estate brokers, our reputations and licenses are just as valuable as our commissions. By slowing down and doing your homework online, you’ll avoid costly scams and keep your business thriving.